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New Orleans Saints and Caesars Entertainment announce partnership: Stadium rebranded as Caesars Superdome

Photo courtesy of New Orleans Saints

Home of the New Orleans Saints and Super Bowl LIX, state-owned building to be renamed Caesars Superdome

Posted: Jul 26, 2021 12:46 PM

New Orleans Saints - The New Orleans Saints and Caesars Entertainment announced Monday, July 26 the formation of a 20-year, exclusive naming-rights partnership that rebrands New Orleans' iconic downtown stadium as the Caesars Superdome.

Caesars Superdome will host all Saints home football games, and Super Bowl LIX to be played in February 2025. The building will also host the 2022 NCAA Men's Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships.

"All of us at Caesars are proud to be part of New Orleans' vibrant culture. We understand that the Caesars Superdome is more than an iconic venue, it's the symbol of a resilient and innovative community," said Tom Reeg, CEO of Caesars Entertainment. "We've had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region."

In the last five years, Caesars Entertainment has led with its heart in the Pelican State, giving more than $30 million directly into community non-profits and services. Through a combination of volunteer hours, grants from the Caesars Foundation, and donations supporting local non-profit programs dedicated to disadvantaged populations, tourism, and infrastructure, Caesars remains committed to the state of Louisiana and its residents.

Caesars Superdome will stand as testament to Caesars' commitment to the New Orleans Saints and to the city of New Orleans as it embarks on a $325 million renovation to transform Harrah's New Orleans into Caesars New Orleans.

"This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana," Saints Owner Gayle Benson said. "That message states that companies with the global reach of Caesars Entertainment is investing in our city, state and region. Caesars has long been one of the world's most respected entertainment companies. Caesars is in the midst of creating a first-class multi-million dollar entertainment facility in downtown New Orleans, this significant investment also demonstrates the strength of their commitment to our state and region. We are proud to partner with a company that is dedicated to the economic growth of our city, state and region."

The agreement between the Saints and Caesars Entertainment represents a union between two iconic companies and brands that are built on creating economic growth in their communities. Both are engaged in spearheading expansive projects, which will help spur significant economic growth for the state of Louisiana and the entire region.

"Having faced a very trying 2020 with the Covid-19 pandemic, this is wonderful news to see that two iconic brands like the Saints and Caesars are partnering on a long-term business deal that will not only benefit New Orleans, but the entire State," said Louisiana Governor John Bel Edwards. "I congratulate Mrs. Benson and her team on securing this partnership. The Caesars Superdome is an iconic building, globally recognized and I am certain that Caesars will be very pleased having their name on the building that will be hosting future Super Bowls, Final Fours, and Essence Festivals, to name a few."

"In addition to being one of the world's premier entertainment operators, the investment Caesars Entertainment is making into its downtown property that is being transformed into Caesars New Orleans will create an impact that will be felt throughout our entire state and region for many years," said Saints President Dennis Lauscha. "Caesars is a great partner for the Saints and the region, as they are investing $325 million into their downtown facility, while at the same time, significant work and investment is being made into making our playing facility state-of-the-art not only for Saints football, but multiple major events that benefit the entire community. In 2009, when the Saints and State reached their new agreement, the team took on the responsibility of selling the naming rights to the Caesars Superdome; a model that has resulted in no lease generated general fund requests from the State. The team has brought two iconic global brands in Mercedes-Benz and now Caesars Entertainment to this state-owned building. This agreement represents a tremendous opportunity for the New Orleans Saints franchise and further entrenches Caesars Entertainment as one of the region's leading and dedicated corporate citizens."

"The partnership between the Superdome and Caesars Entertainment represents a powerful combination of two legendary entertainment brands," said Michael Hecht, President & CEO of Greater New Orleans, Inc. "The Superdome contributes close to $600 million in annual economic impact to the state of Louisiana, and Caesars is the largest gaming company in America. Together, they will ensure that our iconic stadium drives even more jobs, tax revenue, and global brand awareness for New Orleans and Louisiana. The fact that the Caesars Superdome is so integral to the culture of New Orleans, and that Caesars is well-known as a community-oriented company, makes this partnership that much more compelling and promising for our collective future."

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