Jaci Russo, Co-founder and Co-Owner of BrandRUSSO, joined News15 at Noon virtually to chat about their upcoming book signing and debut! BrandRUSSO is celebrating 20 years of marketing and wrote a book equipped with their tools for the trade.
Jaci and Michael Russo, founders and owners of brandRUSSO, will host a book signing
event at Beausoleil Books & Whisper Room, located in Downtown Lafayette, on Wednesday, April 28
at from 4:30-6:30 p.m. to celebrate the launch of their new book, He Said, She Said: Branding.
Copies of He Said, She Said: Branding may be purchased from Beausoleil Books at the event. Charcuterie
boards, pies by Acadian Slice, and desserts from Rolling Pin will be provided. Drinks can be purchased at
the Whisper Room, and a signature RUSSO-rita cocktail will also be available.
Published by Forbes Advantage Media, He Said, She Said: Branding shares what Jaci and Michael have
learned over their combined decades of working in branding and marriage to each other. Between some
marital banter, readers learn about tried-and-true branding best practices.
Jaci got her start working with A-list actors in Hollywood. Today, she is a brand strategist, author, radio
host, and one-half of the founding team behind brandRUSSO. With twenty-five years of branding and
marketing experience on a national level, Jaci is a sought-after speaker on the topics of branding and
Michael is an award-winning art director, copywriter, and designer who began his career in
Seattle. He has a talent for capturing the voice, character, and personality of businesses through their
messaging helping to transform them into strong, relatable brands.
Together, Jaci and Michael Russo are responsible for the birth of four children and brandRUSSO, a
Lafayette-based agency that has gained acclaim from clients large and small across the nation for
branding excellence. He Said, She Said: Branding is their first book and a tell-all of their trade secrets to