Tiffany and Company unveiled the great Vince Lombardi Trophy Friday at a private ceremony in Indianapolis.

The trophy which is hand crafted by master artisans has been awarded to the Super bowl champion yearly since 1977.

The New York Giants and the New England Patriots will square off next Sunday at Lucas Oil Stadium.

The Super bowl is a rematch of Super bowl 42 four years ago.  

In that game, the Giants won.