By Latricia Thornton - Web Content Editor
Friday, January 27, 2012 - 8:44am
Starting February 1st, JC Penney will permanently mark down all of its merchandise by at least 40%.
This would mean shoppers will no longer have to wait for a sale to get the store's lowest price.
The plan is similar to Walmart's iconic everyday low pricing strategy.
Instead of under cutting all competitors, JC Penny wants to take the guesswork out of shopping by offering more predictable pricing.
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